DESIGN CLUSTER Concept Design
Barcelona, SPAIN. 2012
CLIENT: INVESTIGATION
SIZE: 40.200 m2
COST: – –
AUTHORS: HABITAN
COLLABORATORS: MATTUCCI FEDERICA
EN/ES
In the era of post-industrialization, everyone (except kim jong un) wants a product that reveals our individuality and expertise, and to which we can identify ourselves.
Design needs to be exclusive
How to get to exclusive design?
Exclusivity is achieve by
– Price not everyone can afford it
– Innovation not everyone can find it
– Transgression not everyone dares to use it
The problem is that shopping malls cannot answer this need. How to become the exclusive design headquarters? With a selection of the best rising designers, putting together all designers under one roof and incentivizing design innovation. And why will the best designers join us?
– For prestige and international visibility
– for the interaction with buyers
– for the specific providers in place
– for university interaction.
Be part of creative, collaborative, competitive community
Why barcelona?
Because:
– “barcelona design” is a great brand
– Great base of designers
– Lifestyle and tourist attraction
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– Barcelona needs this space
– Because it has an atomise design structure
– Lifestyle and tourist attraction